Cultural Difference
Cultural Difference and Comparison between Germany and Brazil as A Guideline for the German Expatriate Manager in Brazil Introduction In this era, expatriate managers must face so many challenges from increasingly complex and subtle differences among their employees that reflect cultural influences from their country. The work environment, deals negotiation, and national boundaries may diverse in each culture. Unfortunately, many managers are failed to deal with the crucial point of cultural diversity (Earley & Mosakowski, 2004). The recent literature has also proven that cultural differences constitute a barrier to business communication (Hofstede, 2000; Nowakowski, 2005; Chaterjee & Vartanian, 2016; Agbanyo & Wang, 2022). “Culture is a multi-dimensional reality and possibility regarding self, society and the world. Culture does not exist in isolation. It grows and develops in the community of other cultures as well as in dynamic interaction with nature and transcendence.